Privacy Policy

Last updated: July 2026

Ellen Ausley, operated by Bella Apparel Group LLC ("we", "us", "our"), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and disclose your information when you visit or make a purchase from our website, in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Information We Collect

When you visit our store, place an order, or contact us, we may collect:

Identity and contact details — your name, email address, phone number, billing and shipping address;
Order information — products purchased, order value, and delivery details;
Payment information — processed securely by our payment providers; we never store your full card details;
Technical data — IP address, browser type, device information, and browsing behaviour collected through cookies and similar technologies;
Marketing preferences — your email subscription status and communication preferences.

How We Use Your Information

We use your personal information to process and deliver your orders, provide customer support, send order and shipping notifications, improve our website and product range, prevent fraud, and — only with your consent — send marketing emails about new collections and offers. You can unsubscribe from marketing at any time using the link in any email.

Cookies

Our website uses cookies to keep your cart working, remember your preferences, measure site performance, and support advertising through platforms such as Google. You can manage or disable cookies in your browser settings, though some site features may not function correctly without them. You can also manage your data sharing preferences on our Your Privacy Choices page.

Sharing Your Information

We share personal information only with trusted service providers who help us operate the store: Shopify (our e-commerce platform), payment processors, shipping carriers, and analytics and advertising partners (such as Google). These providers are bound to protect your information and may be located overseas, including in the United States. We never sell your personal information.

Data Security & Retention

All transactions are encrypted with SSL technology and processed through PCI-DSS compliant systems. We retain order records as required by Australian tax law and delete or de-identify personal information when it is no longer needed.

Your Rights

You may request access to, correction of, or deletion of your personal information at any time by emailing info@ellenausley.com. We will respond within 30 days. If you believe we have breached the APPs, you may lodge a complaint with us first, and subsequently with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.